# Jay Goldman

> Jay Goldman is a technologist, designer, speaker, and author — co-founder and CEO of Sensei Labs, Senior Product Advisor at Klick Health, and co-author of the New York Times bestseller The Decoded Company. Essays on technology, design, and leading change.

## Author

Jay Goldman: Technologist, designer, speaker, author. Co-founder/CEO of Sensei Labs. Senior Product Advisor at Klick Health. Co-author of the NYT bestseller The Decoded Company. TEDx speaker. Member of the HBR Advisory and Forbes Technology councils. Based in Toronto, Canada.
- Profile: https://jaygoldman.com/about/
- https://linkedin.com/in/jaygoldman
- https://github.com/jaygoldman
- https://instagram.com/jaygoldman
- https://nownownow.com/p/vrQ0

## Pages

- [About Jay Goldman](https://jaygoldman.com/about/): Roles, books, talks, councils, and how to reach Jay
- [Essays](https://jaygoldman.com/essays/): Start here: Jay Goldman's essays grouped by theme — AI and building with agents, enterprise orchestration and transformation, the problems of project management, and design and culture.
- [Now](https://jaygoldman.com/now/): What Jay Goldman is working on right now — Sensei Labs, Klick Guardrail, building with code-writing agents, and exploring board roles.
- [Speaking, books, and appearances](https://jaygoldman.com/speaking/): Jay Goldman's talks, book, council memberships, podcast, and advisory roles — with links.
- [Contact](https://jaygoldman.com/contact/): How to reach Jay Goldman for speaking, advisory and board roles, and press.

## Posts

- [Gamifiied Skiing](https://jaygoldman.com/blog/gamifiied-skiing/): Carv scores turn skiing into a video game (2026-08-27)
- [Home/1 Poem/1 Server](https://jaygoldman.com/blog/home-1-poem-1-server/): A community server for Matt Webb's fantastic Poem/1 clock (2026-06-29)
- [Toronto Tech Week 2026](https://jaygoldman.com/blog/toronto-tech-week-2026/): Thoughts from Toronto Tech Week 2026 (2026-06-05)
- [Everyone has the last job](https://jaygoldman.com/blog/everyone-has-the-last-job/): Everyone thinks they have the last job that AI can't replace. (2026-04-01)
- [Reporting for Jury Duty](https://jaygoldman.com/blog/reporting-for-jury-duty/): Finally fulfilling my civic responsibility. (2026-03-31)
- [NanoBananaing Heroes](https://jaygoldman.com/blog/nanobananaing-heroes/): Using OpenClaw + Claude + NanoBanana to make hero images. (2026-03-28)
- [The code is not the territory](https://jaygoldman.com/blog/the-code-is-not-the-territory/): Caring about the actual code generated by AIs is quickly becoming irrelevant. (2026-03-03)
- [CreativeMorningsTO February 2026](https://jaygoldman.com/blog/creativemorningsto-february-2026/): Herbert Lui challenged us to rethink our creative commitments. (2026-02-27)
- [Writing in Obsidian](https://jaygoldman.com/blog/writing-in-obsidian/): A new workflow for publishing content on this site. (2026-02-26)
- [Building this blog with Claude: a guest post](https://jaygoldman.com/blog/building-this-blog-with-claude/): Claude here. Jay asked me to write about our collaboration building this site—from choosing Astro over Next.js to migrating a decade of Medium posts. Here's what that looked like from my side. (2026-01-06)
- [Stranger Things Season Five](https://jaygoldman.com/blog/stranger-things-season-five/): An appropriate end to a decade of watching. (2026-01-06)
- [From Forbes: Transformation Transformed — Welcome To The Enterprise Orchestration Era](https://jaygoldman.com/blog/from-forbes-transformation-transformed-welcome-to-the-enterprise-orchestration-era/): This post originally appeared on Forbes… (2022-06-10)
- [Enterprise Orchestration in Financial Services — Sensei Labs](https://jaygoldman.com/blog/enterprise-orchestration-in-financial-services-sensei-labs/): COVID-19 has been the Great Reset that has changed many long-held expectations and beliefs and leveled many playing fields. Access to… (2021-06-17)
- [Aligning C-Suites and their boards for greater resiliency — Sensei Labs](https://jaygoldman.com/blog/aligning-c-suites-and-their-boards-for-greater-resiliency-sensei-labs/): The constant state of evolution requires tight alignment between C-Suites and their boards for successful organizations. (2021-04-28)
- [Survival of the Fastest in the Enterprise Orchestration Era — Sensei Labs](https://jaygoldman.com/blog/survival-of-the-fastest-in-the-enterprise-orchestration-era-sensei-labs/): Survival of the fastest has never been truer. 52% of Fortune 500 firms from 2000 are gone, and 84% of digital transformations fail. (2021-04-26)
- [Piloting the Rocket Ship: Product and Program Launches — Sensei Labs](https://jaygoldman.com/blog/piloting-the-rocket-ship-product-and-program-launches-sensei-labs/): The last year somehow managed to be both the best and worst of times all rolled into one. Marketing and product teams rode the same… (2021-04-12)
- [The Evolving Program Management Office — Sensei Labs](https://jaygoldman.com/blog/the-evolving-program-management-office-sensei-labs/): We’ve written a lot about the changing role of the Project Management Office (PMO), bring the old school mentality of managing into the… (2021-03-27)
- [Ensuring M&A Integrations Add Value — Sensei Labs](https://jaygoldman.com/blog/ensuring-m-a-integrations-add-value-sensei-labs/): Market downturns are often a prime opportunity for buyers to take advantage of depressed economic conditions and acquire otherwise sound… (2021-03-21)
- [Elevate Your Business Process — Sensei Labs](https://jaygoldman.com/blog/elevate-your-business-process-sensei-labs/): One of my favorite parts of my job is helping to grow the already amazing leaders on the Sensei Labs team. Our culture is perhaps the most… (2021-03-14)
- [Prioritizing Procurement Continuity and Resiliency — Sensei Labs](https://jaygoldman.com/blog/prioritizing-procurement-continuity-and-resiliency-sensei-labs/): Coming up on the one-year anniversary of North America’s big COVID surprise — we closed our offices on March 8th, but everyone really… (2021-03-07)
- [Thoughts on closing our Series A — Sensei Labs](https://jaygoldman.com/blog/thoughts-on-closing-our-series-a-sensei-labs/): I'm thrilled to share that we've closed our Series A investment, led by Plymouth Growth, to give us the capital required to drive our… (2021-01-12)
- [5 Top Problems with Project Management, Part 4: One Source of Truth](https://jaygoldman.com/blog/5-top-problems-with-project-management-part-4-one-source-of-truth/): This is Part 4 of a series on the top problems with Project Management Tools. See Part 1: Old Tools, New Rules, Part 2: The Illusion of… (2018-06-26)
- [5 Top Problems with Project Management, Part 3: Breaking the Cycle](https://jaygoldman.com/blog/5-top-problems-with-project-management-part-3-breaking-the-cycle/): This is Part 3 of a series on the top problems with Project Management Tools. See Part 1: Old Tools, New Rules and Part 2: The Illusion of… (2017-12-04)
- [5 Top Problems with Project Management, Part 2: The Illusion of Control](https://jaygoldman.com/blog/5-top-problems-with-project-management-part-2-the-illusion-of-control/): This is Part 2 of a series on the top problems with Project Management Tools. See Part 1: Old Tools, New Rules to catch up. (2017-11-27)
- [5 Top Problems with Traditional Project Management, Part 1: Old Tools, New Rules](https://jaygoldman.com/blog/5-top-problems-with-traditional-project-management-tools-old-tools-new-rules/): This post is part one in a five part series on the problems with traditional project management tools. Stay tuned for more! (2017-11-19)
- [Hiring Awesome Developers (who happen to be women)](https://jaygoldman.com/blog/hiring-awesome-developers-who-happen-to-be-women/): Before you start: it's important to acknowledge that I'm not a woman, a visible minority, underprivileged, or any number of other things… (2016-02-01)
- [Can the iPad Pro replace your laptop? Notes from the field](https://jaygoldman.com/blog/can-the-ipad-pro-replace-your-laptop-notes-from-the-field/): I’m not entirely proud of my current status as Klick’s most frequent traveler, on track this year for about 140 flights. It’s a very… (2015-12-13)
- [An ode to the Starbucks app](https://jaygoldman.com/blog/an-ode-to-the-starbucks-app/): I've been a fan of the Starbucks app since it launched, immediately ditching any plastic cards in favor of keeping them all in my phone… (2015-10-20)
- [Judging a book by its cover: the art of late modern book cover design](https://jaygoldman.com/blog/judging-a-book-by-its-cover-the-art-of-late-modern-book-cover-design/): Building on yesterday’s story about movie titles, I wanted to share this mesmerizing work by Henning Lederer. Henning is a German designer… (2015-10-16)
- [Calling fellow titlephiles: the love of movie titles](https://jaygoldman.com/blog/titlephiles-the-love-of-movie-titles/): You can always tell the design and type geeks in a movie audience — they're the ones geeking out over the opening credits. Also, me, on… (2015-10-16)
- [Car2Go’s EcoScore and the Gamification of Driving](https://jaygoldman.com/blog/car2go-s-ecoscore-and-the-gamification-of-driving/): We’re a one car family. Our Mini Countryman, which is most often under the command of my wife, is an excellent vehicle for our very urban… (2015-10-14)
- [Moving to Medium](https://jaygoldman.com/blog/moving-to-medium/): Remember blogging? Those were the days. I’ve been running my own hosted WordPress blog for many, many years across a bunch of different… (2015-10-13)
- [The World's Worst Cars](https://jaygoldman.com/blog/the-world-s-worst-cars/): Not every car can do what the Tesla Model S has done and redefine automotive excellence for the entire industry. Some cars manage to… (2015-10-12)
- [From Robot Turtles to Lasers](https://jaygoldman.com/blog/from-robot-turtles-to-lasers/): Some of you may remember the awesome board game Robot Turtles, which teaches kids to program by laying down cards that move a turtle around… (2015-10-11)
- [Play Osmo](https://jaygoldman.com/blog/play-osmo/): Maybe it's because I've been a lifelong 'geek' or maybe because my Dad, a lifelong 'geek' himself, always encouraged my love of STEM from a… (2015-10-11)
- [Jeff Bezos and WaPo](https://jaygoldman.com/blog/jeff-bezos-and-wapo/): Some thoughts on the $250m acquisition that everyone can’t stop talking about. (2013-08-05)

## Tags

- [AI](https://jaygoldman.com/blog/tag/ai/) (5)
- [Apple](https://jaygoldman.com/blog/tag/apple/) (1)
- [Astro](https://jaygoldman.com/blog/tag/astro/) (1)
- [Board of Directors](https://jaygoldman.com/blog/tag/board-of-directors/) (1)
- [Canada](https://jaygoldman.com/blog/tag/canada/) (1)
- [Cars](https://jaygoldman.com/blog/tag/cars/) (2)
- [Claude](https://jaygoldman.com/blog/tag/claude/) (3)
- [Cloudflare](https://jaygoldman.com/blog/tag/cloudflare/) (1)
- [Conferences](https://jaygoldman.com/blog/tag/conferences/) (1)
- [Design](https://jaygoldman.com/blog/tag/design/) (1)
- [Electronic Payments](https://jaygoldman.com/blog/tag/electronic-payments/) (1)
- [Film](https://jaygoldman.com/blog/tag/film/) (1)
- [Gamification](https://jaygoldman.com/blog/tag/gamification/) (1)
- [iPad](https://jaygoldman.com/blog/tag/ipad/) (1)
- [Obsidian](https://jaygoldman.com/blog/tag/obsidian/) (1)
- [OpenClaw](https://jaygoldman.com/blog/tag/openclaw/) (1)
- [opensource](https://jaygoldman.com/blog/tag/opensource/) (1)
- [Problems of Project Management](https://jaygoldman.com/blog/tag/problems-of-project-management/) (4)
- [Project Management](https://jaygoldman.com/blog/tag/project-management/) (4)
- [Resiliency](https://jaygoldman.com/blog/tag/resiliency/) (1)
- [Retail](https://jaygoldman.com/blog/tag/retail/) (1)
- [Ride Sharing](https://jaygoldman.com/blog/tag/ride-sharing/) (1)
- [Skiing](https://jaygoldman.com/blog/tag/skiing/) (1)
- [Smartphones](https://jaygoldman.com/blog/tag/smartphones/) (1)
- [Starbucks](https://jaygoldman.com/blog/tag/starbucks/) (1)
- [Stranger Things](https://jaygoldman.com/blog/tag/stranger-things/) (1)
- [Tablets](https://jaygoldman.com/blog/tag/tablets/) (1)
- [Titles](https://jaygoldman.com/blog/tag/titles/) (1)
- [Toronto](https://jaygoldman.com/blog/tag/toronto/) (1)
- [Transformation](https://jaygoldman.com/blog/tag/transformation/) (1)
- [Web Development](https://jaygoldman.com/blog/tag/web-development/) (1)

## Feeds

- Full text of every post: https://jaygoldman.com/llms-full.txt
- RSS: https://jaygoldman.com/rss.xml
- Sitemap: https://jaygoldman.com/sitemap-index.xml