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	<title>Jay Goldman &#187; social proprioception</title>
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	<link>http://jaygoldman.com</link>
	<description>Technologist, Designer, Speaker, Author, Generally Swell Guy</description>
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		<title>The Power of Trust: Helping #Daniela</title>
		<link>http://jaygoldman.com/2009/01/07/the-power-of-trust-helping-daniela/</link>
		<comments>http://jaygoldman.com/2009/01/07/the-power-of-trust-helping-daniela/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 05:29:44 +0000</pubDate>
		<dc:creator>jaygoldman</dc:creator>
				<category><![CDATA[Observatory]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[daniela]]></category>
		<category><![CDATA[david armano]]></category>
		<category><![CDATA[donations]]></category>
		<category><![CDATA[generosity]]></category>
		<category><![CDATA[philanthropy]]></category>
		<category><![CDATA[social proprioception]]></category>

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		<description><![CDATA[David Armano's plea for donations triggers an avalanche of Twitter support.



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			<content:encoded><![CDATA[<p><a title="David Armano on Twitter" href="http://www.twitter.com/armano">David Armano</a> is one of the Twitterers I eagerly anticipate rather than just following. Aside from being the VP of Experience Design for <a title="Critical Mass" href="http://www.criticalmass.com/">Critical Mass</a>, he&#8217;s also an extremely perceptive social media commentator whose <a title="David Armano: Logic+Emotion Blog" href="http://darmano.typepad.com/">Logic+Emotion</a> blog posts are insightful and beautifully illustrated. At about 10pm EST on Tuesday, January 6th, David tweeted:</p>
<blockquote><p><span class="entry-content" style="display: block;">OK, here&#8217;s the favor. It&#8217;s a big one. For big hearts. Please help. <a rel="nofollow" href="http://is.gd/eKbo" target="_blank">» link to Logic+Emotion: Pleas Help Us Help Daniela&#8217;s Family</a> Please retweet. </span></p>
<p>&#8211; http://twitter.com/Armano/status/1101001664</p></blockquote>
<p>I actually missed the first tweet but I saw a few retweets, so I scrolled back to find it. Daniela&#8217;s story is — very tragically — not a unique or even particularly original one. She&#8217;s a Romanian immigrant and now single mom with three kids, the youngest of which has Downs Syndrome, who recently divorced her husband after suffering years of physical abuse. The family is now homeless after her ex-husband started drinking heavily and lost his job, and David and his wife Belinda have taken them in temporarily.</p>
<p>David&#8217;s request was simple: use ChipIn (and PayPal) to ask everyone he knew to contribute. The goal was to reach $5,000 to help Daniela get an apartment and start a new life. That would be a fairly audacious goal in the traditional offline world, especially in the midst of a recession and surrounded by so much online scamming, but it&#8217;s no match for the power of trust.</p>
<p>I&#8217;ve never met David in person. Other than following him through Twitter and having a few mutual contacts through Critical Mass, I don&#8217;t know him from Adam (as the saying goes). But I trust him far more than other virtual strangers because of the <a title="Wired: Social Proprioception" href="http://www.wired.com/techbiz/media/magazine/15-07/st_thompson">social proprioception</a> created by Twitter and his blog and this crazy world of social media. There was no doubt in my mind that the story of Daniela was legitimate and that the money was really going directly to help someone in need. Maybe we shouldn&#8217;t be as trusting of people we don&#8217;t know — and maybe that&#8217;s part of what makes the Twitter community so vulnerable to <a title="JayGoldman.com: Twitter Phishing Attack (Ongoing)" href="http://jaygoldman.com/2009/01/05/twitter-phishing-attack-ongoing/">phishing attacks</a> — but a handful of retweets later and <strong>we raised over $7,000 in less than two hours for a family none of us knew personally</strong>.</p>
<p>I&#8217;ll repeat that for emphasis: we raised $7,000 in less than two hours for a family none of us knew personally.</p>
<p>Coming on the heels of the incredible <a title="HohoTO" href="http://hohoto.ca/">#HoHoTO</a> event that raised $25,000 for the Daily Bread Food Bank, I&#8217;m blown away by the generosity and willingness to help those less fortunate. Thank you to everyone who donated and listened to me tweet about it for hours, and to @armano, of course, for giving us a chance to shine. He snuck away from watching the donations to briefly record a heartfelt video thanks:</p>
<p style="text-align: center;"><object width="437" height="370" data="http://www.viddler.com/player/3774a4a6/" type="application/x-shockwave-flash"><param name="id" value="viddler" /><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent" /><param name="src" value="http://www.viddler.com/player/3774a4a6/" /><param name="name" value="viddler" /><param name="allowfullscreen" value="true" /></object></p>
<p style="text-align: left;"><strong>UPDATE:</strong> as of 2:10am, we&#8217;ve raised $9,422.17, which is 188% of the target. Joey talks about the spirit in his <a title="Joey DeVilla: Help Daniela!" href="http://www.joeydevilla.com/2009/01/07/help-daniela/">Help Daniela!</a> post.</p>
<p style="text-align: left;"><strong>UPDATE:</strong> as of 3:19pm the next day, we&#8217;ve raised an incredible $12,883.60, which is 257% of the target. David has a great post up about <a title="David Armano: Neighbors + Neighborhoods" href="http://darmano.typepad.com/logic_emotion/2009/01/neighbors-neighborhoods.html">Neighbors + Neighborhoods</a> (or Neighbours + Neighbourhoods as I would spell it <img src='http://jaygoldman.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> , as well as some coverage from <a title="Beth's Blog: David Armano Raises over $8000 to Help An Out of Luck Family " href="http://beth.typepad.com/beths_blog/2009/01/blogger-david-armano-uses-his-network-to-raise-over-8000-to-help-an-out-of-luck-family.html">Beth&#8217;s Blog</a> (the best source of info for non-profits and social media on the web), <a title="Content Matters: Help Daniela Get a New Start" href="http://www.contentmatters.info/content_matters/2009/01/twitter-helps-daniela-get-a-new-start-daniela.html">Content Matters</a>, <a title="Laurel Papworth: Social Fundraising for Daniela" href="http://laurelpapworth.com/social-fundraising-daniela-and-armanos/">Laurel Papworth</a>, <a title="Servant of Chaos: Use Social Media to Help Daniela" href="http://www.servantofchaos.com/2009/01/use-social-media-to-help-daniela.html">Servant of Chaos</a>,  and <a title="Google Blogsearch: Daniela" href="http://blogsearch.google.com/blogsearch?hl=en&amp;ie=UTF-8&amp;q=daniela&amp;btnG=Search+Blogs">others</a>. Here&#8217;s the ChipIn widget that should always show an updated total:</p>
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