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<channel>
	<title>Jay Goldman</title>
	<atom:link href="http://jaygoldman.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://jaygoldman.com</link>
	<description>Technologist, Designer, Speaker, Author, Generally Swell Guy</description>
	<pubDate>Wed, 19 Nov 2008 13:15:08 +0000</pubDate>
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			<item>
		<title>Kara Swisher&#8217;s Ethics Statement</title>
		<link>http://jaygoldman.com/2008/11/19/kara-swishers-ethics-statement/</link>
		<comments>http://jaygoldman.com/2008/11/19/kara-swishers-ethics-statement/#comments</comments>
		<pubDate>Wed, 19 Nov 2008 13:15:08 +0000</pubDate>
		<dc:creator>jaygoldman</dc:creator>
		
		<category><![CDATA[Observatory]]></category>

		<category><![CDATA[aweebitskint]]></category>

		<category><![CDATA[california]]></category>

		<category><![CDATA[ethics]]></category>

		<category><![CDATA[gay marriage]]></category>

		<category><![CDATA[kara swisher]]></category>

		<category><![CDATA[panasonicyouth]]></category>

		<category><![CDATA[proposition 8]]></category>

		<category><![CDATA[the wife]]></category>

		<guid isPermaLink="false">http://jaygoldman.com/?p=201</guid>
		<description><![CDATA[Kara Swisher's Ethics Statement provokes some thoughts about the bigger picture.]]></description>
			<content:encoded><![CDATA[<p>There&#8217;s been <a title="NYT: Jerry Yang Steps Down" href="http://www.nytimes.com/2008/11/18/technology/companies/18yahoo.html?_r=1&amp;adxnnl=1&amp;partner=rss&amp;emc=rss&amp;adxnnlx=1227028133-3LdImGtWIr4ObEd7FVTwLg">a lot of coverage</a> of Jerry Yang&#8217;s downstep from CEO to Chief Yahoo! (returnstep?), so I won&#8217;t cover it here. You can read the whole memo he sent to the Yahoos on <a title="BoomTown: Jerry Yange's Entire Memo" href="http://kara.allthingsd.com/20081117/jerry-yangs-entire-memo-to-his-employees-on-stepping-down-as-ceo/">Kara Swisher&#8217;s BoomTown blog</a> if you&#8217;re curious. I will say that it must suck to watch the company you co-founded grow into a giant and then falter and misstep, get called back in to fix it, and then have to step down 18 months later as it slowly falls apart and starts sinking into the cold, cold water of the North Atlantic among bits of iceberg and third class passengers.</p>
<p>At any rate, the part that I did want to mention was a link at the very bottom of that post that appears to be part of Jerry&#8217;s memo since it&#8217;s styled in italics and follows his signature. The link leads to <a title="Kara Swisher's Ethics Statement" href="http://allthingsd.com/about/kara-swisher/ethics/">Kara’s Ethics Statement</a>, and it&#8217;s well worth the read. It&#8217;s probably the most well stated statement I&#8217;ve read about how your personal life has potential to intrude on your work and yet can be kept at bay, and it certainly makes me wish I was a fly on the wall in Kara and Megan&#8217;s home for some of the conversations she alludes to. It&#8217;s also  a really well-written statement on the horrendous <a title="Wikipedia: Proposition 8" href="http://en.wikipedia.org/wiki/Proposition_8">Proposition 8</a> that somehow passed in California on November 4th. I am no fan at all (and made a donation to <a title="panasonicyouth" href="http://panasonicyouth.buzznet.com/user/">panasonicyouth&#8217;s</a> legal fund following his <a title="Panasonicyouth: My Experience at the Reverse Prop 8 Rally" href="http://www.buzznet.com/web/community/journals/entry/3336291/my-experience-reverse-prop-8/">Experience at the Reverse Prop 8 Rally</a>), and I applaud her statement that she will continue to get married until it sticks.</p>
<p>Sometimes we forget how lucky we are — <a title="A Wee Bit Skint" href="http://aweebitskint.com">the wife</a> and I never had to consider the legality of our holy matrimony — so take a moment to think about all the things in your life that you enjoy despite other people not being able to. The couple who got married after us at Toronto City Hall wore matching tuxedos, a beautiful moment that made our whole wedding party smile as we passed them on the way out, anxiously awaiting their moment. I&#8217;m proud to have tied our knot in a city and country that openly supports gay marriage, and I wouldn&#8217;t have done it if that wasn&#8217;t the case.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>StartupEmpire Notes: From Napkin to $$$$$ Panel</title>
		<link>http://jaygoldman.com/2008/11/18/startupempire-notes-from-napkin-to-panel/</link>
		<comments>http://jaygoldman.com/2008/11/18/startupempire-notes-from-napkin-to-panel/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 21:32:05 +0000</pubDate>
		<dc:creator>jaygoldman</dc:creator>
		
		<category><![CDATA[Startups]]></category>

		<category><![CDATA[canada]]></category>

		<category><![CDATA[darryl ballantyne]]></category>

		<category><![CDATA[globe and mail]]></category>

		<category><![CDATA[jla]]></category>

		<category><![CDATA[lyricfind]]></category>

		<category><![CDATA[mathew ingram]]></category>

		<category><![CDATA[mike kirkup]]></category>

		<category><![CDATA[research in motion]]></category>

		<category><![CDATA[rick segal]]></category>

		<category><![CDATA[rim]]></category>

		<category><![CDATA[startupempire]]></category>

		<category><![CDATA[techcrunch]]></category>

		<category><![CDATA[tomas whitaker]]></category>

		<category><![CDATA[toronto]]></category>

		<category><![CDATA[vc]]></category>

		<guid isPermaLink="false">http://jaygoldman.com/?p=208</guid>
		<description><![CDATA[StartupEmpire Notes from the Napkins to $$$$$ Panel]]></description>
			<content:encoded><![CDATA[<ul>
<li> Panel:
<ul>
<li> Mathew Ingram (Globe&amp;Mail)</li>
<li> Darryl Ballantyne (Lyricfind)</li>
<li> Thomas Whitaker</li>
<li> Mike Kirkup (RIM)</li>
</ul>
</li>
<li> Rick Segal:
<ul>
<li> You can get funded</li>
<li> Good news:
<ul>
<li> Canada is a big market (e.g. Toronto Tourist market is $4 billion/year)</li>
<li> Canada is a friendly and &#8217;small&#8217; market</li>
</ul>
</li>
<li> Bad news:
<ul>
<li> Some business are outstanding but not VC investments</li>
<li> Some plans are amazing but not on target for particular VC firms</li>
<li> Process is fairly straightforward but not fun</li>
<li> There are lots of walking wounded from the last bubble</li>
</ul>
</li>
<li> Good people with good ideas will get funded</li>
<li> Used to see a lot of biz plans with &#8216;customer logo salad&#8217; but now we see &#8216;blog logo salad&#8217;
<ul>
<li> TechCrunch, etc.</li>
</ul>
</li>
</ul>
</li>
<li> What&#8217;s the problem?
<ul>
<li> Lyricfind: name that tune
<ul>
<li> Everyone can remember the words but not the name</li>
<li> People are highly engaged with song lyrics</li>
<li> Everything in music industry moving to digital (whether labels like it or not)</li>
<li> Lyrics were a wild-west of user contributed and inaccurate content</li>
<li> Could be the hook that can pull in users</li>
<li> None of the music services wanted to go to 3k publishing contents and get licensing</li>
</ul>
</li>
<li> Thomas:
<ul>
<li> A lot of companies don&#8217;t do IT internally or adopt new applications</li>
</ul>
</li>
</ul>
</li>
<li> What&#8217;s the solution?
<ul>
<li> Lyricfind:
<ul>
<li> We go out, get the licensing, and resell as a clearinghouse</li>
</ul>
</li>
<li> Thomas:
<ul>
<li> Come up with a drop-dead simple tool that enables people to adopt new tech</li>
</ul>
</li>
</ul>
</li>
<li> What&#8217;s the bet?
<ul>
<li> Lyricfind:
<ul>
<li> We knew these sites were getting serious traffic</li>
<li> We knew consumers wanted to scroll through lyrics on their iPod</li>
<li> We knew publishers would see this as a &#8216;free money&#8217; add-on to their existing business</li>
<li> A lot of the deals we&#8217;re doing are ad rev share but clients aren&#8217;t going to go away</li>
<li> Everyone is spending more time at home since they don&#8217;t have money to go out so they browse our content</li>
<li> We&#8217;re inherently a content company</li>
</ul>
</li>
</ul>
</li>
<li> What do people have to believe to go to the next step?
<ul>
<li> Lyricfind:
<ul>
<li> There&#8217;s consumer demand for the content</li>
<li> The content adds value to music delivery</li>
</ul>
</li>
</ul>
</li>
<li> Who&#8217;s going to buy your company:
<ul>
<li> Lyricfind:
<ul>
<li> There are companies that provide music meta data or licensing</li>
<li> Digital music companies who are our clients</li>
<li> Some partners</li>
<li> Anyone who provides digital music services</li>
</ul>
</li>
</ul>
</li>
<li> Darryl Ballantyne
<ul>
<li> Tried in 2002 but couldn&#8217;t get licensing
<ul>
<li> Music industry was trying to shut down the Internet</li>
</ul>
</li>
<li> Started again in 2005</li>
<li> Freeloaded off parents to save money</li>
<li> Recruited people to the board who had contacts in the record industry</li>
<li> Went to LA to work for a label and recruited his boss to the board
<ul>
<li> Gave credibility without having money</li>
</ul>
</li>
<li> Worked from home, then got office space in exchange for being in-house IT, setup a fake PBX and redirected to cellphones</li>
<li> Did a big deal with Real Networks by setting up fake rooms in the office they borrowing from income trust
<ul>
<li> Brought in all of their friends to fill in the office</li>
<li> Switched his stuff to a private office and a partner into a cube</li>
<li> Had a sign printed and put above the income trust sign</li>
<li> Had a hot friend come and be the receptionist</li>
<li> Always listed their address with a suite number to look bigger</li>
</ul>
</li>
<li> Got publishers to understand this was found money they were leaving on the table</li>
<li> We&#8217;re not targeting 10m consumers, we&#8217;re targeting 100 digital music companies
<ul>
<li> Coverage in mainstream blogs like TechCrunch is important but not key to their business</li>
<li> Don&#8217;t turn away publicity</li>
</ul>
</li>
</ul>
</li>
<li> Thomas Whitaker
<ul>
<li> SMS marketing company</li>
<li> Consulting systems integration</li>
<li> ________(current company - missed the name)
<ul>
<li> A lot of companies don&#8217;t do IT</li>
<li> Solutions</li>
</ul>
</li>
<li> Has pitched Rick 6 times and never got him</li>
<li> Chamber of commerce, local paper, Globe&amp;Mail is the right coverage for my customers
<ul>
<li> We&#8217;re members at 10 Chambers and a dozen Trade Associations</li>
<li> Wrote an article series called Get Connected about how mobile is helping SMEs</li>
<li> That audience doesn&#8217;t know that you can do things like mobile CRM on a BlackBerry</li>
</ul>
</li>
<li> Organic growth starts at a grassroots</li>
<li> Ideas come from reading a lot, observing a lot, writing ideas down
<ul>
<li> Ideas can pop into your head just from observing: people put their phones down on tables in restaurants and bars so why aren&#8217;t they showing ads?</li>
</ul>
</li>
<li> Pitching makes you better at pitching. My first pitches were horrible but they&#8217;re getting better and better</li>
</ul>
</li>
<li> Mathew Ingram
<ul>
<li> Timing is everything
<ul>
<li> Hitting a journalist when they&#8217;re working on a story about your industry is key</li>
</ul>
</li>
<li> Humanize yourself or your solution
<ul>
<li> Journalists are people — you need to resonate with them</li>
</ul>
</li>
<li> If someone doesn&#8217;t write about you, don&#8217;t send them an email saying they&#8217;re a moron</li>
<li> Consumer facing web apps or services should care about TechCrunch, but they&#8217;re not always right
<ul>
<li> Twitter has had service outages, lost features, but still running strong</li>
<li> You can overcome negative coverage from the mainstream blogs, but it&#8217;s harder</li>
</ul>
</li>
<li> Better to have lots of people talking about you negatively than no one talking at all</li>
<li> One good reason to read TechCrunch: finding out if other people are doing the same thing as you</li>
<li> Wish I could do mobile payments so I wouldn&#8217;t need a wallet</li>
<li> Bill Gates thought pen computing would be big a few years ago and lots of people agreed but it wasn&#8217;t — don&#8217;t be discouraged</li>
<li> One of the problems I have is looking at what my friends are doing and thinking it&#8217;s a great market
<ul>
<li> Markets are much bigger than a handful of people</li>
</ul>
</li>
</ul>
</li>
<li> Mike Kirkup
<ul>
<li> Humanizing is key</li>
<li> Last thing I want to see is &#8220;this will put Microsoft out of business&#8221; or &#8220;sell 100x more BlackBerries&#8221;</li>
<li> If you come to us put together and have done your homework, that resonates</li>
<li> If you get blown off the first time, call us on it
<ul>
<li> Timing is everything — we might blow you off the first time because we&#8217;re busy</li>
<li> Best relationships have come from people who fought back</li>
</ul>
</li>
<li> If you want 1000s of people to know about your BlackBerry product, don&#8217;t send an email. Put it on BlackBerry Cool or CrackBerry
<ul>
<li> We watch these blogs and get leads for partners from them</li>
<li> It&#8217;s easy to feed content to those guys — give them text and pictures</li>
</ul>
</li>
<li> When you go talk to companies like RIM, MS, Apple, ask them how many companies are doing the same thing
<ul>
<li> We have at least 6 companies who think they&#8217;re the only ones building the next generation social network for mobile differentiated by location-based services</li>
</ul>
</li>
<li> Mobile and micro payments are big feature requests for us</li>
<li> Balance between lifestyle and business on the same device is also key</li>
<li> A lot of people who come to pitch us haven&#8217;t thought through the actual sales channel and mechanics of their market
<ul>
<li> How am I going to get people to pay for this?</li>
</ul>
</li>
</ul>
</li>
<li> Questions:
<ul>
<li> Are you going to VCs for validation or for money? For the ideas you don&#8217;t get funded on, do you let them go?
<ul>
<li> Thomas: For money. Rick turned me down on SMS marketing but I found some Angel financing. Still made a lot of mistakes and one fatal one.</li>
<li> Rick: a lot of times, people come in and say &#8220;You think it&#8217;s a good idea?&#8221; &#8220;No, it&#8217;s stupid.&#8221; but I&#8217;m a user group of 1 and the wrong guy to ask. Most VCs will give you their personal opinion that should go into your giant pile of opinions but not carry more weight</li>
<li> Darryl: Rick didn&#8217;t fund us multiple times but eventually said &#8220;I really should have bought you the first time you came in.&#8221; so don&#8217;t take one person&#8217;s opinion</li>
</ul>
</li>
</ul>
</li>
</ul>
]]></content:encoded>
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		</item>
		<item>
		<title>StartupEmpire Notes: David Cohen on TechStars</title>
		<link>http://jaygoldman.com/2008/11/18/startupempire-david-cohen-on-techstars/</link>
		<comments>http://jaygoldman.com/2008/11/18/startupempire-david-cohen-on-techstars/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 20:05:09 +0000</pubDate>
		<dc:creator>jaygoldman</dc:creator>
		
		<category><![CDATA[Startups]]></category>

		<category><![CDATA[boulder]]></category>

		<category><![CDATA[colorado]]></category>

		<category><![CDATA[david cohen]]></category>

		<category><![CDATA[startupempire]]></category>

		<category><![CDATA[techstars]]></category>

		<category><![CDATA[vc]]></category>

		<guid isPermaLink="false">http://jaygoldman.com/?p=205</guid>
		<description><![CDATA[Notes from David Cohen's session on TechStars at StartupEmpire.]]></description>
			<content:encoded><![CDATA[<p>David Cohen is the founder and Executive Director of <a title="TechStars" href="http://www.techstars.org/">TechStars</a>. David has a soft spot for technology startups and enjoys helping innovative early stage technology companies succeed. He also has a passion for Colorado and believes it’s a fantastic community for any startup.</p>
<ul>
<li> From Boulder CO</li>
<li> I get asked to speak at a lot of stuff</li>
<li> I hear more and more about Toronto</li>
<li> I came here to check out the community and to meet some of the people who have applied to TechStars</li>
<li> Started as a software developer/hacker/geek</li>
<li> Did three startups</li>
<li> Went to the darkside of investing</li>
<li> I&#8217;ve bootstrapped, raised, and self-funded
<ul>
<li> <a title="Zoll Data Systems" href="http://www.zolldata.com/">Zoll Data Systems</a>
<ul>
<li> Public safety data systems</li>
<li> Paramedics with pen-based computers</li>
<li> Dispatched about 50m ambulance calls</li>
</ul>
</li>
<li> <a title="earFeeder" href="http://www.techcrunch.com/2006/10/16/earfeeder-crafts-one-feed-for-all-your-favorite-musicians/">earFeeder</a>
<ul>
<li> Music and RSS</li>
</ul>
</li>
<li> iContact
<ul>
<li> Only revenue was selling the domain name to a new company</li>
</ul>
</li>
<li> <a title="TechStars" href="http://www.techstars.org/">TechStars</a>
<ul>
<li> Fourth &#8217;startup&#8217;</li>
</ul>
</li>
</ul>
</li>
<li> Boulder is known for:
<ul>
<li> Mork and Mindy</li>
<li> Skiing</li>
<li> Pot smoking</li>
<li> 125,000 people including students</li>
<li> Denver is 1m</li>
<li> Nestled right up against the mountains</li>
</ul>
</li>
<li> VC in Boulder
<ul>
<li> $311m in Q1 2008</li>
<li> $2500 available per person</li>
<li> $130m in Ontario spread across 13m people, so $23 each</li>
</ul>
</li>
<li> VC is broken!
<ul>
<li> Really it&#8217;s a chickent and egg problem</li>
<li> Entrepreneurs are waiting around for more VC to start</li>
<li> VCs are waiting around for companies to invest into</li>
</ul>
</li>
<li> VC is hard to get everywhere, not just here</li>
<li> VC follows innovation</li>
<li> Boulder had a strong telecom and data storage basis
<ul>
<li> Created a lot of entrepeneurs with money who stayed there</li>
<li> Created the angel economy that is the engine behind the startup world</li>
</ul>
</li>
<li> Angels aren&#8217;t just in it for the money</li>
<li> Startups
<ul>
<li> Photobucket</li>
<li> Newsgator</li>
</ul>
</li>
<li>Techstars
<ul>
<li> Partners
<ul>
<li>Brad Feld, <a href="http://askthevc.com">askthevc.com</a>, <a href="http://feld.com">feld.com</a>
<ul>
<li> Invested in Harmonics who made Rock Band</li>
</ul>
</li>
<li>Jared Polis
<ul>
<li> Blue Mountain Arts ($780m), ProFlowers ($477m)</li>
<li> Elected to Congress</li>
</ul>
</li>
<li>David</li>
</ul>
</li>
<li> Mentorship driven seed stage investment fund</li>
<li> It&#8217;s not just about the money - it&#8217;s about the network you get surrounded with</li>
<li> Bring 10 teams of (young) entrepreneurs to Boulder for the summer (out of 400 applicants)</li>
<li> Incredible mentorship experience</li>
<li> Matt Mullenweg, Jeff Clavier, Stewart Alsop, etc. all come in and spend time</li>
<li> Companies hang out and live together</li>
<li> 10k sq. ft. &#8216;bunker&#8217; that everyone can work from if they want to</li>
<li> 40 sessions in 90 days on topical subjects</li>
<li> Companies pitch over and over during the summer and get better every time</li>
<li> Investor and demo day in Boulder and Silicon Valley (200 - 250 investors)</li>
<li> Goal at the end is to get just enough funding to get to the next point</li>
<li> Success:
<ul>
<li> Socialthing</li>
<li> Brightkite</li>
<li> intensedebate</li>
<li> Filterbox</li>
<li> 13 of 20 companies now angel or venture backed</li>
<li> 1 defunct</li>
<li> 2 positive exists (Socialthing, Intense Debate)</li>
<li> Under $600k invested in two years of the program so positive ROI to date</li>
<li> About 40 new jobs in Colarado</li>
<li> AOL office opening in Builder</li>
<li> 9 of the 20 companies stayed in Boulder (4 from there originally)</li>
<li> Boulder becoming known as a startup town</li>
</ul>
</li>
</ul>
</li>
<li> Lessons
<ul>
<li> Don&#8217;t focus too much on VC. Just start executing.</li>
<li> Community can be more powerful than you imagine if it works together</li>
<li> Promote your community (blogging, speaking, etc.) when you promote your company</li>
<li> Mentorship is the scarce resource that matters (not capital). Surround yourself with the best.</li>
</ul>
</li>
<li> Twitter: <a href="http://twitter.com/dgcohen23">dgcohen23</a>, <a href="http://twitter.com/techstars">techstars</a></li>
</ul>
]]></content:encoded>
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		</item>
		<item>
		<title>Facebook Launches Verified Apps (and a new revenue stream!)</title>
		<link>http://jaygoldman.com/2008/11/18/facebook-launches-verified-apps-and-a-new-revenue-stream/</link>
		<comments>http://jaygoldman.com/2008/11/18/facebook-launches-verified-apps-and-a-new-revenue-stream/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 17:36:57 +0000</pubDate>
		<dc:creator>jaygoldman</dc:creator>
		
		<category><![CDATA[Facebook Cookbook]]></category>

		<category><![CDATA[f8]]></category>

		<category><![CDATA[facebook]]></category>

		<category><![CDATA[facebook platform]]></category>

		<category><![CDATA[great apps]]></category>

		<category><![CDATA[revenue]]></category>

		<category><![CDATA[techcrunch]]></category>

		<category><![CDATA[verification program]]></category>

		<category><![CDATA[verified apps]]></category>

		<guid isPermaLink="false">http://jaygoldman.com/?p=199</guid>
		<description><![CDATA[Facebook launches the App Verification Program announced at f8.]]></description>
			<content:encoded><![CDATA[<div class="wp-caption alignright" style="width: 260px"><a href="http://www.techcrunch.com/2008/11/17/facebook-rolls-out-verified-app-program-plus-one-hell-of-a-revenue-model-for-themselves/"><img title="Facebook Verified Apps" src="http://www.techcrunch.com/wp-content/uploads/2008/11/verified.jpg" alt="Facebook Verified Apps Badge" width="250" height="297" /></a><p class="wp-caption-text">Facebook Verified Apps Badge</p></div>
<p>According to <a title="Facebook Verified Apps" href="http://www.techcrunch.com/2008/11/17/facebook-rolls-out-verified-app-program-plus-one-hell-of-a-revenue-model-for-themselves/">TechCrunch</a>, Facebook has launched their Verified Apps program that was announced back at the f8 Developers Conference in July (see <a title="TechCrunch: Liveblogging the Facebook Developer Conference" href="http://www.techcrunch.com/2008/07/23/liveblogging-the-facebook-developer-conference/">TechCrunch liveblogging coverage</a>). <a href="http://www.facebook.com/profile.php?id=601910772">Sandra Liu Huang</a> of Facebook says that the <a title="Facebook Developers Blog: Verified Apps" href="http://developers.facebook.com/news.php?blog=1&amp;story=167">badges will start appearing to users early next year</a> (screenshot at right).</p>
<p>This will split apps into three categories:</p>
<ol>
<li><strong>Great Apps:</strong> currently limited to Causes and iLike, the two third party apps that Facebook is showing off as being best of class. Your app will automatically be eligible for the <a title="Facebook Developers: Great Apps Program" href="http://developers.facebook.com/greatapps.php">Great Apps</a> program if you submit it for Verification.</li>
<li><strong>Verified Apps:</strong> authenticity and trustworthiness come to Facebook Platform. Make sure you meet the <a title="Facebook Developers: Verification Eligibility Criteria" href="http://developers.facebook.com/verification.php?tab=about#criteria">eligibility criteria</a>, submit your app for verification, and earn a shiny badge as seen at right.</li>
<li><strong>The Great Unwashed Masses:</strong> everybody else. Will this become the App Ghetto full of throwaways that no one installs or will users ignore the badges and take a flier?</li>
</ol>
<p>There are two things that make this an important announcement. The first is highlighted in #3 above — will this become more tha a badge of honour and move into being a serious installation criteria? If so, that feeds right into number two: it costs $375 to have your application verified and you have to renew every 12 months. That&#8217;s per application, so developers who have four or five apps are looking at $1500 or $1875 to get their badge once per year. Let&#8217;s say that Facebook Platform sees 10,000 new apps next year, half of which get verified: that&#8217;s a healty almost $1.9m on Facebook&#8217;s bottom line.</p>
<p>The question in my mind is about whether this is a sign of maturity for Platform or a cash grab on Facebook&#8217;s behalf. You get some nice benefits out of being verified that go beyond the badge (see below), but do they justify the cost? Looks like it if you were planning to advertise using Social Ads, attend f8, and have your app spread through the requests/notifications/emails and news feed channels (and who isn&#8217;t, really?).</p>
<blockquote>
<ul>
<li><strong>Badging</strong>
<ul>
<li>A verified badge graphic displayed on your application&#8217;s About Page indicating that it has been verified by Facebook.</li>
<li>A special icon displayed next to your application in listings within the Application Directory.</li>
</ul>
</li>
<li><strong>Distribution</strong>
<ul>
<li>Increased allocations for requests, notifications, and emails.</li>
<li>Increased visibility for News Feed stories.</li>
</ul>
</li>
<li><strong>Advertising</strong>
<ul>
<li>$100 of Facebook <a href="http://www.facebook.com/advertising/">advertising credit</a>.</li>
</ul>
</li>
<li><strong>Events</strong>
<ul>
<li>Discounted registration fees to events like f8, Facebook&#8217;s <a href="http://www.facebook.com/f8">Developer Conference</a>.</li>
</ul>
</li>
</ul>
</blockquote>
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		<title>Help Save Our Net</title>
		<link>http://jaygoldman.com/2008/11/18/help-save-our-net/</link>
		<comments>http://jaygoldman.com/2008/11/18/help-save-our-net/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 15:36:53 +0000</pubDate>
		<dc:creator>jaygoldman</dc:creator>
		
		<category><![CDATA[Observatory]]></category>

		<category><![CDATA[Tech]]></category>

		<category><![CDATA[bell]]></category>

		<category><![CDATA[CRTC]]></category>

		<category><![CDATA[net neutrality]]></category>

		<category><![CDATA[rogers]]></category>

		<category><![CDATA[saveournet]]></category>

		<category><![CDATA[throttler]]></category>

		<guid isPermaLink="false">http://jaygoldman.com/?p=197</guid>
		<description><![CDATA[I got pinged this morning by Steve from SaveOurNet.ca, who asked me to help spread the word about their Take Action campaign. This is of critical importance to all Canadians who use the Internet, which works out to being most of us (84% of the population according to the International Telecommunications Union).
SaveOurNet.ca is a coalition [...]]]></description>
			<content:encoded><![CDATA[<p>I got pinged this morning by Steve from <a title="SaveOurNet.ca" href="http://saveournet.ca/">SaveOurNet.ca</a>, who asked me to help spread the word about their <a title="SaveOurNet.ca: Take Action" href="http://saveournet.ca/content/take-action">Take Action</a> campaign. This is of critical importance to all Canadians who use the Internet, which works out to being most of us (<a title="Canada Internet and Broadband Usage" href="http://www.internetworldstats.com/am/ca.htm">84% of the population</a> according to the <a title="International Telelcommunications Union" href="http://www.itu.int/net/home/index.aspx">International Telecommunications Union</a>).</p>
<blockquote><p>SaveOurNet.ca is a coalition of citizens, businesses, and public interest groups fighting to protect our Internet&#8217;s level playing field. We&#8217;re calling on lawmakers and industry to protect openness, choice, and access for ALL Canadians — and stopping lobbyists and special interests from ruining Canada&#8217;s Internet.</p></blockquote>
<p>Their efforts are largely focused around two areas:</p>
<ol>
<li><strong>Stop the Throttlers:</strong> a response to Bell and Rogers from using &#8216;traffic shaping&#8217; technologies to control network bandwidth for all carriers. This also includes things like <a title="Toronto Star: Google Concerned about Rogers" href="http://www.thestar.com/Business/article/284761">inserting ads into web content as you browse the net</a>, as Rogers has been known to do (will they stop at nothing?).</li>
<li><strong>Net Neutrality:</strong> this issue should be of utmost concern to anyone who loves freedom and the net. To quote <a title="SaveOurNet.ca: FAQ" href="http://saveournet.ca/content/faq">SaveOurNet&#8217;s FAQ</a>:</li>
</ol>
<blockquote><p><strong>What is net neutrality?</strong><br />
Net neutrality or network neutrality is a founding principle of the the internet. With a few small exceptions, it is the standard that has governed the transit of information over the internet up to this point. Put simply, net neutrality means non-discriminatory treatment of traffic. That is, outside of limited exceptions such as spam and known viruses, the companies that deliver information over the internet have treated all information the same, delivering each package of information as quickly and efficiently as possible (often referred to as the “best efforts” internet). Under this regime an internet user is free to use any equipment, content, application or service on a non-discriminatory basis without interference from the network provider. Network neutrality means that the network provider’s only job is to move data – not to choose which data to privilege with higher quality service.</p></blockquote>
<blockquote><p>More from <a title="Wikipedia: Net Neutrality" href="http://en.wikipedia.org/wiki/Net_neutrality">Wikipedia</a>.</p></blockquote>
<p>Please <a title="SaveOurNet.ca: Take Action" href="http://saveournet.ca/content/take-action">get involved</a>. I contributed to help the campaign cover ads and legal costs, and if it&#8217;s within your means, <a title="SaveOurNet.ca: Donate" href="http://saveournet.ca/donate">you should donate too</a>.</p>
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		<title>StartupEmpire Notes: Don Dodge on Starting a Company in Difficult Times</title>
		<link>http://jaygoldman.com/2008/11/13/startupempire-notes-don-dodge-on-starting-a-company-in-difficult-times/</link>
		<comments>http://jaygoldman.com/2008/11/13/startupempire-notes-don-dodge-on-starting-a-company-in-difficult-times/#comments</comments>
		<pubDate>Thu, 13 Nov 2008 17:15:44 +0000</pubDate>
		<dc:creator>jaygoldman</dc:creator>
		
		<category><![CDATA[Startups]]></category>

		<category><![CDATA[don dodge]]></category>

		<category><![CDATA[microsoft]]></category>

		<category><![CDATA[startup empire]]></category>

		<category><![CDATA[startupempire]]></category>

		<guid isPermaLink="false">http://jaygoldman.com/?p=194</guid>
		<description><![CDATA[Don Dodge's talk from StartupEmpire.]]></description>
			<content:encoded><![CDATA[<p><span class="nodeLabelBox repTarget"><span class="nodeText editable">Don Dodge is a veteran of five start-ups including Forte Software, AltaVista, Napster, Bowstreet, and Groove Networks. Don is currently Director of Business Development for Microsoft&#8217;s Emerging Business Team. The goal is to help VC&#8217;s and start-ups be successful with Microsoft.</span></span></p>
<ul>
<li>Don Dodge
<ul>
<li>25 years of experience</li>
<li>Alta Vista, Napster</li>
</ul>
</li>
<li>Why start a company now?
<ul>
<li>Great people</li>
<li>Customers want to save money</li>
<li>VCs have tons of cash</li>
<li>Can&#8217;t get worse!</li>
</ul>
</li>
<li>People are most important
<ul>
<li>Number one hurdle is great people</li>
<li>boom times everyone is busy</li>
<li>Bad times people get laid off</li>
<li>Companies retrench, focus on core, nothing new, people get bored</li>
<li>Startups are fun, challenging, and create value</li>
</ul>
</li>
<li>Customers want to save money
<ul>
<li>Try new things and take a chance on a startup</li>
<li>Must demonstrate how you save them money</li>
<li>Productivity improvements aren&#8217;t enough</li>
<li>Have to demonstrate very clear value</li>
<li>Is your product a vitamin or a pain killer?
<ul>
<li>Nice to have vs. essential</li>
<li>Productivity vs. saving money</li>
</ul>
</li>
</ul>
</li>
<li>Investors will fund solid ideas</li>
<li>Me too startups will not get funding</li>
<li>Ad supported models will be questioned</li>
<li>Experienced people with great ideas will get funded</li>
<li>Investors fund people they know and ideas they understand</li>
<li>Start with investors/angels who know you</li>
<li>Angles know VCs who will invest</li>
<li>Target investors who have experience in your business</li>
<li>VC is a hits business: 1 big success pays for years of losers</li>
<li>A small software startup can do $1m/month - the CPM to get that is huge</li>
<li>Angels are easier to convince if:
<ul>
<li>They know you or know people who will vouch for you</li>
<li>They have been in the business before or have an affinity for it</li>
<li>If not one of the above, they are harder to get money from</li>
</ul>
</li>
<li>Infrastructure is cheap
<ul>
<li>Everythign is cheap and plentiful</li>
<li>Office space is cheap - sub lease</li>
<li>Office equipment - buy used</li>
<li>Software - BizSpark from MS
<ul>
<li>Less than 3 years old</li>
<li>Less than $1m in rev</li>
<li>Building SaaS</li>
<li>USD $100</li>
<li>Global community of support resources</li>
<li>Windows Server, SQL Server, Sharepoint</li>
<li>Microsoft startup zone</li>
<li>Contact David, Mark, Don</li>
</ul>
</li>
</ul>
</li>
<li>Infrastructure - cloud computing</li>
<li>Questions:
<ul>
<li>What&#8217;s the idea for Microsoft behind BizSpark? What are you hoping to achieve?
<ul>
<li>Group is put together to help startups succeed</li>
<li>Can&#8217;t succeed without lots and lots of companies building on MS</li>
<li>Competing with OSS</li>
<li>Tiny little startups don&#8217;t have cash and go the easy, free route</li>
<li>After three years or $1m they can afford for it</li>
</ul>
</li>
</ul>
</li>
<li>Is BizSpark available through the cloud?
<ul>
<li>Yes, not just the dev tools</li>
</ul>
</li>
<li>Do I have to build something specific?
<ul>
<li>No, you can build anything on it</li>
</ul>
</li>
<li>MS acquired 22 last year, 21 year before, 16 this year to date
<ul>
<li>Generally filling in gaps or holes in the product line</li>
<li>Doing things better</li>
<li>Creating new markets</li>
<li>Usually start with a partnership and a biz dev deal</li>
<li>PowerSet semantic search, Fast enterprise search, Advertising aQuantive</li>
</ul>
</li>
<li>Do we sign NDAs before you develop the product?
<ul>
<li>We don&#8217;t get into that</li>
<li>Don&#8217;t tell me your secrets</li>
<li>VCs are the same</li>
<li>Never seen an NDA invoked or used</li>
</ul>
</li>
</ul>
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		<title>Speaking at ToRCHI World Usability Day</title>
		<link>http://jaygoldman.com/2008/11/13/speaking-at-torchi-world-usability-day/</link>
		<comments>http://jaygoldman.com/2008/11/13/speaking-at-torchi-world-usability-day/#comments</comments>
		<pubDate>Thu, 13 Nov 2008 13:30:08 +0000</pubDate>
		<dc:creator>jaygoldman</dc:creator>
		
		<category><![CDATA[Speaking Engagements]]></category>

		<category><![CDATA[alison smiley]]></category>

		<category><![CDATA[glenn miller]]></category>

		<category><![CDATA[speaking]]></category>

		<category><![CDATA[talk]]></category>

		<category><![CDATA[torchi]]></category>

		<category><![CDATA[toronto]]></category>

		<category><![CDATA[transitcamp]]></category>

		<category><![CDATA[world usability day]]></category>

		<guid isPermaLink="false">http://jaygoldman.com/?p=191</guid>
		<description><![CDATA[Speaking engagement announcement for ToRCHI World Usability Day on November 13th 2008.]]></description>
			<content:encoded><![CDATA[<p>A quick note that I&#8217;ll be delivering a slightly less quick talk at this evening&#8217;s <a href="http://www.worldusabilityday.org/" title="World Usability Day">World Usability Day</a>, hosted by the <a href="http://www.torchi.org/" title="ToRCHI">Toronto Region Human Computer Interaction (ToRCHI)</a> subgroup of the <a href="http://www.acm.org" title="Association for Computing Machinery">ACM</a>. Everyone is welcome to attend, and the event is free for ToRCHI members and students and $5 for everyone else. My talk is about experience design as it pertains to organizing events like <a href="http://toronto.transitcamp.org" title="Toronto TransitCamp Wiki">Toronto TransitCamp</a>:</p>
<blockquote><p>Toronto TransitCamp was built on everything we had learned over the course of 3 BarCamps and 12 DemoCamps, and carefully designed to use the techniques that had worked so well in the technology field to solve a very-non technology problem. We issued an announcement for the event in mid-January and held it less than three weeks later, an intense period in which we found twelve sponsors (at a $300 sponsorship cap to keep a level playing field), located a venue, crafted the TransitCamp pledge, carefully sorted through applications for the 100 participant spots, and worked with the TTC to secure their participation. The event was held at the Gladstone Hotel on February 4th, 2007, a freezing cold (-15° C!) Superbowl Sunday, in a collection of rooms with deficient heating and an average temperature of 13° C, and brought together designers, transit geeks, bloggers, visual artists, tech geeks and cultural creators. This talk will cover some of the careful experience design elements that went into making the event successful and will leave plenty of time for questions about how you can apply the lessons to your own projects.</p></blockquote>
<p>The event kicks off at 6:30pm in the University of Toronto&#8217;s Bahen Centre, Room 1130. I&#8217;ll be joined by Dr. Alison Smiley who will be speaking about <em>To Err is Human, to Forgive Design</em>, and Glenn R. Miller who will address <em>From Lifestyle to Lifecycle: What&#8217;s Next for Ontario&#8217;s Seniors?</em>. </p>
<p>See you there!</p>
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		<title>The Four Seasons (Illustration)</title>
		<link>http://jaygoldman.com/2008/11/13/the-four-seasons-illustration/</link>
		<comments>http://jaygoldman.com/2008/11/13/the-four-seasons-illustration/#comments</comments>
		<pubDate>Thu, 13 Nov 2008 05:43:45 +0000</pubDate>
		<dc:creator>jaygoldman</dc:creator>
		
		<category><![CDATA[Portfolio]]></category>

		<category><![CDATA[Visual Design]]></category>

		<category><![CDATA[circles]]></category>

		<category><![CDATA[fall]]></category>

		<category><![CDATA[illustration]]></category>

		<category><![CDATA[james taylor]]></category>

		<category><![CDATA[ketubah]]></category>

		<category><![CDATA[seasons]]></category>

		<category><![CDATA[spring]]></category>

		<category><![CDATA[summer]]></category>

		<category><![CDATA[winter]]></category>

		<guid isPermaLink="false">http://jaygoldman.com/?p=188</guid>
		<description><![CDATA[A custom ketubah designed for good friends.]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s always been a pleasure to be asked to be part of a friend&#8217;s wedding, whether as part of the wedding party or as an invited guest. It&#8217;s a particular thrill to be asked to be part of the design of the day itself, as I have been on a few occasions. I was migrating some old files to my new machine today when I stumbled across an illustration that I did for a good friend&#8217;s <a title="Wikipedia: Ketubah" href="http://en.wikipedia.org/wiki/Ketubah">ketubah</a>, the traditional Jewish marriage certificate. Thanks to Wikipedia, I&#8217;ve just learned that they always used to state that the husband commits to provide food, clothing and marital relations to his wife, and that he will pay a specified sum of money if he divorces her. I&#8217;m pretty sure this one didn&#8217;t, though my hebrew is pretty rusty (shalom!).</p>
<p>They asked me to do a piece that was based on the idea of the passage of time and their commitment to be together throughout. We started working on the concepts of circles and I did a few sketches before we settled on the idea of interconnected ones containing the four seasons. I&#8217;m still really happy with the result:</p>
<div id="attachment_189" class="wp-caption aligncenter" style="width: 510px"><a href="http://jaygoldman.com/wp-content/uploads/2008/11/ketubah.png"><img class="size-full wp-image-189" title="Ketubah" src="http://jaygoldman.com/wp-content/uploads/2008/11/ketubah.png" alt="Interconnected seasons" width="500" height="519" /></a><p class="wp-caption-text">Interconnected seasons</p></div>
<p>My wedding gift to the happy couple was a large, framed version with the text they had written on either side and spaces to sign at the bottom. The only downside? I couldn&#8217;t get James Taylor out my head the whole time.</p>
<blockquote><p>Winter, spring, summer, or fall,<br />
All you have to do is call</p></blockquote>
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		<title>Hidden Data: Google Predicts Flu Epidemics</title>
		<link>http://jaygoldman.com/2008/11/11/hidden-data-google-predicts-flu-epidemics/</link>
		<comments>http://jaygoldman.com/2008/11/11/hidden-data-google-predicts-flu-epidemics/#comments</comments>
		<pubDate>Tue, 11 Nov 2008 23:11:16 +0000</pubDate>
		<dc:creator>jaygoldman</dc:creator>
		
		<category><![CDATA[Observatory]]></category>

		<category><![CDATA[Tech]]></category>

		<category><![CDATA[android]]></category>

		<category><![CDATA[cdc]]></category>

		<category><![CDATA[epidemic]]></category>

		<category><![CDATA[flu]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[hidden data]]></category>

		<category><![CDATA[metadata]]></category>

		<category><![CDATA[pop culture]]></category>

		<category><![CDATA[predict and prevent]]></category>

		<category><![CDATA[zeitgeist]]></category>

		<guid isPermaLink="false">http://jaygoldman.com/?p=186</guid>
		<description><![CDATA[Google.org announces Flu Trends, part of their Predict and Prevent initiative.]]></description>
			<content:encoded><![CDATA[<p>I was talking the other day about how much I love when hidden data (or metadata) exposes itself in unexpected ways, like in a trenchcoat at a stop light (just kidding!). The <a title="Unexpected Use of Data: Plotting Regions Using Photos" href="http://jaygoldman.com/2008/11/03/unexpected-use-of-data-plotting-regions-using-photos/">last post</a> was about Flickr using the geotagged information in its photos to map regions. This time we turn our attention to the mighty Google, who released <a title="Google: Flu Trends" href="http://www.google.org/flutrends/">Flu Trends</a> earlier today. The idea is that particular search terms, when plotted geographically, reveal the beginning of a flu outbreak sooner than traditional systems (Google says up to two weeks faster).</p>
<div class="wp-caption aligncenter" style="width: 633px"><a href="http://www.google.org/about/flutrends/how.html"><img title="Google Flu Trends vs. CDC" src="http://www.google.org/images/flutrends/annual_cdc_comparison.png" alt="Google Flu Trends vs. CDC" width="623" height="206" /></a><p class="wp-caption-text">Google Flu Trends vs. CDC</p></div>
<p>As you can see from the graph above, Google is doing pretty well compared to the Centre for Disease Control&#8217;s data for the same period. Given that this analysis essentially comes for free, I&#8217;d say it&#8217;s probably a whole lot cheaper than having the CDC calculate their predictions. Anyone know what that cost?</p>
<p>Flu Trends is part of Google.org&#8217;s <a title="Google.org: Predict and Prevent" href="http://www.google.org/predict.html">Predict and Prevent</a> initiative, which looks to &#8220;…use information and technology to empower communities to predict and prevent emerging threats before they become local, regional, or global crises.&#8221;</p>
<div class="wp-caption aligncenter" style="width: 435px"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/7XxrZAgIgMM&amp;hl=en&amp;fs=1" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/7XxrZAgIgMM&amp;hl=en&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object><p class="wp-caption-text">Predict and Prevent on YouTube</p></div>
<p>They&#8217;re exploring many different ways to use our digital world to help make the invisible visible, an approach I can whole heartedly get behind. There&#8217;s an amazing wealth of data hidden in our daily interactions with the company, from flu tracking to <a title="Google: Hot Trends" href="http://www.google.com/trends/hottrends">pop culture zeitgeist</a>. Think about what happens if <a title="Google: Android" href="http://code.google.com/android/">Android</a> takes off and they gain access to real-time mobile data!</p>
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		<title>Encouraging IntenseDebate</title>
		<link>http://jaygoldman.com/2008/11/11/encouraging-intensedebate/</link>
		<comments>http://jaygoldman.com/2008/11/11/encouraging-intensedebate/#comments</comments>
		<pubDate>Tue, 11 Nov 2008 17:07:09 +0000</pubDate>
		<dc:creator>jaygoldman</dc:creator>
		
		<category><![CDATA[Tech]]></category>

		<category><![CDATA[automattic]]></category>

		<category><![CDATA[comments]]></category>

		<category><![CDATA[intensedebate]]></category>

		<guid isPermaLink="false">http://jaygoldman.com/?p=183</guid>
		<description><![CDATA[IntenseDebate comments system added to the blog.]]></description>
			<content:encoded><![CDATA[<p>You might have noticed a small change to this here blog — I&#8217;ve switched the comments system over to the fabulous <a title="IntenseDebate" href="http://intensedebate.com/">IntenseDebate</a>. It was a really quick install and activation on my end (kudos to their team for that!), and adds all kinds of fun features to the comments including avatars, threading, ratings, and more.</p>
<p>Belated congrats, as well, to the IntenseDebate team, who were recently acquired by Automattic (Wordpress&#8217; parent company). More details on the <a title="IntenseDebate: Automattic Acquires IntenseDebate" href="http://blog.intensedebate.com/2008/09/23/automattic-acquires-intensedebate/">IntenseDebate blog</a>.</p>
<p>Give it a try in the comments section below!</p>
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			<wfw:commentRss>http://jaygoldman.com/2008/11/11/encouraging-intensedebate/feed/</wfw:commentRss>
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