Comments on: Mathew Ingram and Amber MacArthur at CNW Group Breakfast

By: Colleen Diamond

Colleen Diamond — Tue, 09 Dec 2008 03:52:56 +0000

Great notes Jay. Now I don't feel so bad for not being there. I'm glad Amber and Mathew took a stand on PR staff ghostwriting for the CEO. I understand that executives are busy, but it breeds inconsistency. I do believe that an organization can, and should, let PR staff populate the blog with their own ideas. If staff feel inspired by the organization they work for, those feelings will come across in their writing, and the blog will start to garner an authentic community. Was there anything you wished they covered more?

By: Pepsi & Twitter as early-warning device — mathewingram.com/work

Pepsi & Twitter as early-warning device — mathewingram.com/work — Tue, 09 Dec 2008 02:10:23 +0000

[...] comment from someone directly associated with the campaign. In that sense, as I pointed out at a Canada News Wire event this morning, Twitter can act as a kind of early-warning system, alerting companies to sparks of [...]

By: Breakfast with Amber Mac and Mathew Ingram (CNW | blogcampaigning)

Breakfast with Amber Mac and Mathew Ingram (CNW | blogcampaigning) — Mon, 08 Dec 2008 23:38:22 +0000

[...] If you were there, thanks for coming out and making the event a success – I think there were almost 300 guests. If you missed it, you can still listen to an archived version of it here. Jay Goldman did a pretty good job of live blogging the event, and you can read his post here. [...]