StartupEmpire Notes: Don Dodge on Starting a Company in Difficult Times
Don Dodge is a veteran of five start-ups including Forte Software, AltaVista, Napster, Bowstreet, and Groove Networks. Don is currently Director of Business Development for Microsoft’s Emerging Business Team. The goal is to help VC’s and start-ups be successful with Microsoft.
- Don Dodge
- 25 years of experience
- Alta Vista, Napster
- Why start a company now?
- Great people
- Customers want to save money
- VCs have tons of cash
- Can’t get worse!
- People are most important
- Number one hurdle is great people
- boom times everyone is busy
- Bad times people get laid off
- Companies retrench, focus on core, nothing new, people get bored
- Startups are fun, challenging, and create value
- Customers want to save money
- Try new things and take a chance on a startup
- Must demonstrate how you save them money
- Productivity improvements aren’t enough
- Have to demonstrate very clear value
- Is your product a vitamin or a pain killer?
- Nice to have vs. essential
- Productivity vs. saving money
- Investors will fund solid ideas
- Me too startups will not get funding
- Ad supported models will be questioned
- Experienced people with great ideas will get funded
- Investors fund people they know and ideas they understand
- Start with investors/angels who know you
- Angles know VCs who will invest
- Target investors who have experience in your business
- VC is a hits business: 1 big success pays for years of losers
- A small software startup can do $1m/month – the CPM to get that is huge
- Angels are easier to convince if:
- They know you or know people who will vouch for you
- They have been in the business before or have an affinity for it
- If not one of the above, they are harder to get money from
- Infrastructure is cheap
- Everythign is cheap and plentiful
- Office space is cheap – sub lease
- Office equipment – buy used
- Software – BizSpark from MS
- Less than 3 years old
- Less than $1m in rev
- Building SaaS
- USD $100
- Global community of support resources
- Windows Server, SQL Server, Sharepoint
- Microsoft startup zone
- Contact David, Mark, Don
- Infrastructure – cloud computing
- Questions:
- What’s the idea for Microsoft behind BizSpark? What are you hoping to achieve?
- Group is put together to help startups succeed
- Can’t succeed without lots and lots of companies building on MS
- Competing with OSS
- Tiny little startups don’t have cash and go the easy, free route
- After three years or $1m they can afford for it
- What’s the idea for Microsoft behind BizSpark? What are you hoping to achieve?
- Is BizSpark available through the cloud?
- Yes, not just the dev tools
- Do I have to build something specific?
- No, you can build anything on it
- MS acquired 22 last year, 21 year before, 16 this year to date
- Generally filling in gaps or holes in the product line
- Doing things better
- Creating new markets
- Usually start with a partnership and a biz dev deal
- PowerSet semantic search, Fast enterprise search, Advertising aQuantive
- Do we sign NDAs before you develop the product?
- We don’t get into that
- Don’t tell me your secrets
- VCs are the same
- Never seen an NDA invoked or used









