The Decoded Company


Cover of The Decoded Company

For the last two years I’ve been hard at work on a new book with some awesome co-authors — The Decoded Company: Know Your Talent Better Than You Know Your Customers. Leerom, Aaron, and I work together at Klick (they’re two of the co-founders!). Rahaf and I have known each other for ages through the Toronto tech community and she was the first person I thought to involve when we launched this project.

Yesterday marked an awesome milestone: the book was officially published in the US (it drops in Canada on the 25th)! We sold the rights to Penguin Portfolio, who have been really supportive and helpful throughout the process. Here’s me and Lee in a Barnes&Noble in New York City encountering it in the wild for the first time:

Lee and Jay at Barnes&Noble

Thanks to the efforts of our incredible marketing team, we have a beautiful website at where I’ll be blogging for the next few weeks as we continue with the launch. The book is available now from your favourite online retailer — grab a copy and let me know what you think!

Recent Pontifications


Alexis Ohanian’s #SmallEmpires

Alexis Ohanian, prolific co-founder of Reddit, has a new show on The Verve called #SmallEmpires. You should watch it if you love startups — first episode is embedded here.


Jeff Bezos and the Washington Post

My first post is up at some thoughts on Jeff Bezos and the Washington Post acquisition. An excerpt: A theory: Bezos’ net worth according to Forbes is $25.2bn, so the purchase price of $250m is 0.009% of his money. At that price, he could be buying WaPo for nostalgic reasons. Think of it as philanthropy in […]

To be the father of growing daughters is to understand something of what Yeats evokes with his imperishable phrase ‘terrible beauty.’ Nothing can make one so happily exhilarated or so frightened: it’s a solid lesson in the limitations of self to realize that your heart is running around inside someone else’s body. It also makes me quite astonishingly calm at the thought of death: I know whom I would die to protect and I also understand that nobody but a lugubrious serf can possibly wish for a father who never goes away.

[Thank you, Bianca (and Soph!), for a beautiful Father’s Day card]


TEDGLOBAL2013 in Edinburgh

TEDGLOBAL2013 in Edinburgh, a set on Flickr.


Dinner at Noma

Dinner at Noma, a set on Flickr. A rare chance to eat at Copenhagen’s Noma, consistently voted among the world’s top restaurants.


Get $25 in free Uber Credits

A code to get $25 in free Uber credits if you act before the end of February 2013.


On Being a Dragon

In which I become a Dragon by being invited to judge a business plan presentation at York University.


200+ Viral Videos in 3:36. Happy holidays from Klick Health!

Making a holiday card for our clients is too easy. We set the bar in 2010 with our first holiday meme video that made CNN’s website. Last year we did every holiday movie ever shot. This year we went a little crazy — 200+ viral videos recreated by our team, all compiled into a 3:36 […]


Help Old Spice and Dikembe Mutombo Save The World

The latest viral ad campaign from Old Spice is a game staring retired NBA star Diekembe Mutombo.


Fixing Postgres connection errors on Mountain Lion

I’ve recently started playing around with Ruby on Rails, starting with the excellent Rails for Zombies Redux and Rails for Zombies 2 courses from Code School (highly recommended). I made it all the way through both over the course of last weekend (as anyone following me on Twitter feed can attest), finally earning the much coveted […]

Should your need for bombast, rhetoric, and general shenanigans not be satisified by the above selection of savory soliloquys, perhaps you might find your personal nirvana in the solitude of the Archives.